“If you want to understand how social media and soul winning intersect, schedule this seminar today. Dennis is the real deal: insightful and practical. A master in his field.”
~ Aubrey Johnson, Pulpit Minister, Old Hickory Church of Christ
“Our congregation has a long history of working in the community around us, but as time moves on, the need for better communication with it grows. Dennis equipped us with not only the knowledge of how to utilize the internet and social media to better our reach, but also how to improve our message. He shared knowledge from his experience working in the broadcasting industry that can also be useful for us that work in the Church. If you want to learn about better and more cost-efficient ways of reaching out, Dennis is a great resource!”
~ Dave Lasseter, Outreach Minister, Rainbow City Church of Christ
SOCIAL MEDIA
Effective Evangelism
I see so many people get frustrated and discouraged with their social media outreach efforts. They share Bible verses, words of encouragement, sermon videos, blogs, podcasts and even live stream their worship services, yet only a handful of their friends and Christian followers see it.
Outreach Planner is smart marketing. It uses proven, content-based strategies to deliver useful messages to the people in your community who need to see it, hear it and read it.
Growth Planning
How It Works
Outreach Planner is a half-day growth planning workshop for ministers, elders, deacons and anyone else involved in your online evangelism efforts. By the end of our time together you will learn how to:
Define Success
Select Your Target Audience(s)
Pick the Best Segments from Sermons
Write Effective Promotional Materials
Setup an Ad Campaign on Facebook and Instagram
This workshop will do more than inspire you: it will also provide you the action plan you need to instantly and effectively evangelize to your neighbors in ways never done before.
Ready to build a success plan that works?
Dennis Washington
How I Help
I am a multimedia communications specialist for Alabama Power in Birmingham, Alabama. I’ve worked as a journalist and meteorologist at TV and radio stations around central Alabama for more than 25 years. I’ve also consulted for a number of churches, organizations and businesses, providing them with advice on social media evangelism and audio/video equipment upgrades. (read more about me here.)
I created Outreach Planner after developing a successful marketing strategy for Deerfoot Church of Christ, my home congregation. Our targeted, non-traditional outreach plan in 2018 planted our name and the Good News of Jesus more than 500,000 times in the zip codes around our congregation.
How Content Marketing Works
The success of Outreach Planner hinges on a concept called Content Marketing. Instead of delivering traditional advertisements telling people who you are, where you’re located and when you worship, content created through the vision of Outreach Planner starts with WHY: why someone should visit your congregation, why someone should listen to your sermon, why someone should read the Bible, etc.
When you focus your marketing on WHY, the who, what, when, where and how take care of themselves.
Course Outline
So what does a typical Outreach Planner workshop look like? The workshop is designed to last about five hours with a break for lunch and a few other physical / mental / social breaks:
Session 1: Start With Why – Overview of the Marketing Mission
> Why + How = What
> your target audience is on social media but may not respond to traditional outreach methods like door knocking
Session 2: Define Success
> Who – determine your target audience(s)
> What – what we want them to do
Session 3: Content Creation
> How to find the best 60 seconds in your sermon
> How to write promotional materials to actually get someone to learn more / visit
(Lunch break)
Session 4: Social Media Advertising
> How to setup an ad campaign on your Facebook page and Instagram account
Session 5: Let’s Practice! + Q&A
When we’re done, you and your team will leave with a custom action plan knowing who you’re trying to reach, how to reach them and the best way to encourage them to learn more about Jesus and your congregation.
Who is Outreach Planner for?
Outreach Planner is for ministers, elders, deacons and anyone else in your congregation who is part of your congregation’s online evangelism efforts, such as website administrators and social media editors. It can be held on a Saturday or on Sunday between morning and evening worship services. The total run-time of the seminar is about 5 hours.